|
Criteria |
Scholarly
Journals |
General Interest |
Popular
Magazines |
Trade
Publications |
Sensational
Publications |
| Format |
Generally have a
serious, sober format |
Attractive in appearance, heavily
illustrated, with photos |
Slick and glossy with
an attractive format |
Attractive format, heavily illustrated |
Produced in a cheap,
newspaper format |
| Graphics |
May contain graphs and
charts to illustrate the article |
Photographs, illustrations, and graphics
to enhance the publication |
Contains photographs,
illustrations, and drawings to enhance their image |
Color graphics and photographs are
similar in nature to the popular magazines |
Contain melodramatic
photos |
| Sources |
Cite sources with
footnotes and/or bibliographies |
Occasionally cite sources |
Sources for information
are rarely provided |
Not extensively documented, provide few
footnotes, and rarely include bibliographies |
Rarely cite sources of
information |
| Authors |
Written by and for
scholars or researchers in the field, discipline, or specialty |
Written for an educated, general audience
by staff, scholars, or free-lance writers |
Written by publication
staff or free-lance writers for a broad-based audience |
Written by practitioners or educators
within the industry or profession |
Articles written by
freelance writers or by staff for an impressionable audience |
| Language |
Uses terminology,
jargon, and the language of the covered discipline; reader is assumed to have a similar
background |
Uses language appropriate for an educated
readership; does not emphasize a specialty but does assume a certain level of education |
Uses simple language in
order to meet a minimum educational level; articles are kept short, with little depth |
Language of practitioners in the industry
or profession; focuses on practical topics of interest to practitioners |
Contain language that
is simple, easy-to-read and understandable. An inflammatory, sensational style is
often used. |
| Purpose |
To inform, report, or
make available original research or experimentation to the rest of the scholarly world |
To provide general information to a wide,
interested audience |
Primary purpose is to
produce a profit, entertain, persuade or inform the general public |
Primary purpose is to provide news and
information to people in a particular industry or profession |
To arouse curiosity and
interest by stretching and twisting the truth. Outrageous, startling headlines are
used to create interest. |
| Publishers |
Generally published by
a professional organization or a scholarly press |
Generally published by commercial
enterprises for profit; widely distributed |
Published for profit |
Most often published through a
professional association, although can be published by for-profit corporations |
Published for profit. |
| Advertising |
Contain selective
advertising |
Periodicals carry advertising |
Contain extensive
advertising aimed at general public |
Advertisements are for industrial or
specialized products and are aimed at people in that industry or organization |
Contain advertising as
startling and melodramatic as the stories. |
| Examples |
Harvard Business Review JAMA,
the Journal of the American Medical Association
American Economic Review
Modern Fiction Studies
Tetrahedron
Journal of Communication |
Atlantic Monthly Scientific
American
Time
The Economist
National Geographic
Newsweek
Ms. |
Ladies Home Journal Hispanic
Sports Illustrated
Ebony
Saveur
The Advocate
Texas Monthly |
Editor & Publisher MacWorld
Industry Week
Stores
Broadcasting & Cable
Publishers' Weekly |
Globe National
Examiner
Star
National Inquirer |
